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Jeffrey J. Fox is a superstar in the world of business writing. His previous titles, How to Become CEO, How to Become a Rainmaker, Don't Send a Resume and How to Become a Great Boss dispensed practical information to a wide audience. How to Become a Marketing Superstar follows in the footsteps of Fox's other bestsellers.

This book of "Unexpected Rules that Ring the Cash Register" is composed of 57 brief chapters. Sections titled Always Price to Value, Fifteen Super Marketer Must-Knows, and Never Take the Cheese Off the Pizza offer indispensable business advice.

Don't be fooled by the compact size of this business manual. Fox explains his points concisely without all the fluff one sees in other pseudo-handbooks. The suggestions are practical and so simple that it's hard to believe large (and small) companies don't already operate in such a streamlined manner.

All employees at every company level should read How to Be a Marketing Superstar. A copy should always be available at the CEO's desk as well. This is an excellent book with excellent advice. Jeffrey J. Fox's books are definitely must-read material at TheBookHaven.net.

How to Become a Marketing Superstar
By Jeffrey J. Fox
Book Review by Amy Coffin
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How to Become
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