This book of "Unexpected Rules that Ring the Cash Register" is composed of 57 brief chapters. Sections titled Always Price to Value, Fifteen Super Marketer Must-Knows, and Never Take the Cheese Off the Pizza offer indispensable business advice.
Don't be fooled by the compact size of this business manual. Fox explains his points concisely without all the fluff one sees in other pseudo-handbooks. The suggestions are practical and so simple that it's hard to believe large (and small) companies don't already operate in such a streamlined manner.
All employees at every company level should read How to Be a Marketing Superstar. A copy should always be available at the CEO's desk as well. This is an excellent book with excellent advice. Jeffrey J. Fox's books are definitely must-read material at TheBookHaven.net.